PROJECTS > AMAZON – TOGETHER WE GIVE

We delivered a human-powered energy installation for Amazon Together We Give in support of The Bike Project. The activation formed part of Amazon Ignite Live, the annual conference and digital festival for the Amazon Delivery Service Partner community.

The Installation

  • We installed a two-bike generator system that allowed participants to race against each other while generating real electrical output.

  • The competitive format encouraged participation and made energy production visible and immediate within the event space.

  • Riders marked their journey across a large UK map installation, with each effort representing movement, distance and collective contribution.

The Activation

  • Each rider generated a fixed unit of energy represented through LED indicators.

  • One completed energy unit symbolised the distance a donated bike could carry someone on a daily journey to work, education or support services.

The Outcome

  • Over the course of the event, 220 refurbished bicycles were donated to refugees and people seeking asylum through The Bike Project.

  • The installation connected physical effort with meaningful social impact, reinforcing themes of mobility, contribution and independence.

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