PROJECTS > E.ON RECHARGE RETREAT

ELECTRIC PEDALS partnered with E.ON to create the Recharge Retreat, an active brand installation on London’s Southbank.

The space was designed as a physical demonstration of energy transfer. Visitors generated electricity by pedalling bikes connected to light displays and live watt counters. The system visually linked human effort to measurable output, reinforcing E.ON’s smart meter messaging around understanding energy generation and consumption. The environment was styled with a gym aesthetic, bold graphics and dynamic colour to create an energetic, performance-driven atmosphere.

A series of cabin structures representing mind, body and soul connected to a central E.ON hub, which functioned as both power source and brand activation core.

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Installation

  • Multiple pedal-powered generation stations integrated into a branded activation space

  • Live watt counters displaying real-time energy output

  • Light installations directly powered by participant effort

  • Centralised distribution linking cabins to E.ON branded hub

  • Designed for high-footfall public engagement on the Southbank

Impact

  • Made smart meter messaging tangible through physical participation

  • Allowed visitors to see real-time energy generation and usage

  • Created a memorable brand interaction rooted in action rather than explanation

  • Reinforced E.ON’s positioning around transparency and energy awareness

  • Generated strong public engagement in a high-visibility London location

Outcome

  • Delivered a technically reliable pedal-powered activation in a demanding public environment

  • Successfully translated energy data into experiential brand storytelling

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