PROJECTS > FIRST TRANSPENNINE EXPRESS

We worked with First TransPennine Express and Manc Frank to support the launch of a new fleet of electric trains operating between Manchester and Scotland. Along with Vivid Design Works created a bicycle-powered customer engagement installation that used human-generated electricity to illuminate the message “Ignite the spark that signals change”, marking the beginning of the new electric fleet. Olympic gold medallist Jason Kenny helped power the installation as it travelled from Manchester Piccadilly through Leeds, Sheffield and Liverpool.

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Installation

  • Bicycle powered engagement installation to launch new electric train fleet

  • Human-generated electricity used to illuminate activation signage

  • Installation toured Manchester Piccadilly, Leeds, Sheffield and Liverpool

  • Powered live by Olympic cyclist Jason Kenny and public participants

  • Delivered in collaboration with Vivid Design Works

Impact

  • High visibility public launch across multiple UK rail stations

  • Direct passenger and public engagement through participation

  • Strong visual link between human energy and electric transport

  • Touring format increased reach across key northern cities

Outcome

  • Supported First TransPennine Express transition to electric rail

  • Turned infrastructure announcement into participatory public moment

  • Successful collaboration leading to further station activations

  • Demonstrated effectiveness of human-powered installations in transport environments

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