Talisker Atlantic Challenge

To celebrate the launch of the Talisker Atlantic Challenge in 2013, Electric Pedals was commissioned by Story PR to convert rowing machines for London's first ever rowing machine powered cinema. The electricity generated powered the film 'Through Hell & High Water', following James Cracknell and Ben Fogle as they attempted to cross the Atlantic Ocean in a rowing boat. British rowing champion and double Olympic gold medalist and adventurer James Cracknell thus took part and rowed our electricity generating rowing machines to signify the beginning of the Talisker Atalntic Challenge, which is largely considered as one of the toughest challenges in the world, a race of 2,549 nautical miles (2,933 regular miles).

We also broke the Guinness World Record for the most energy generated by rowing in one hour, a staggering 1kilo-watt hour.

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