PROJECTS > NHBC DMX LETTERS

ELECTRIC PEDALS designed and engineered a series of 1-metre tall custom RGB letters for NHBC, powered entirely by a bicycle generator. The installation translated live human energy into dynamic DMX-controlled colour and lighting effects.

Installation

  • 1m tall custom-fabricated RGB letterforms spelling NHBC

  • Full DMX-driven RGB control

  • Bicycle-powered energy generation

  • Custom-written DMX control architecture

  • Real-time lighting changes driven by rider output

Impact

  • Turned brand identity into an interactive energy experience

  • Linked physical movement directly to dynamic colour transitions

  • Created a visually bold centrepiece within an industrial activation space

Outcome

  • Successful deployment of bicycle-powered DMX lighting system

  • Converted brand assets into an interactive lighting experience

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