PROJECTS > WESTFIELDS WIND:WATER:SUN
Electric Pedals delivered Wind : Water : Sun for the Westfield Good Festival, the annual sustainability festival held across Westfield destinations to showcase positive environmental action by retailers, brands and communities.
Installed at both Westfield London and Westfield Stratford City, the project invited visitors to explore how renewable energy works through direct physical interaction and visible results.
The Installation
The installation was built around three human-powered energy stations representing wind, water and sun.
A hand crank turned a wind turbine, demonstrating how rotational movement drives wind energy systems. A blue pedal-powered bike pumped water to represent hydro power, while a red bike powered a bright light symbolising energy captured from the sun by solar panels.
As visitors pedalled or cranked, physical effort was converted into usable electrical power in real time. Motion, light and water responded immediately to the amount of energy generated, translating large-scale renewable infrastructure into something tangible and easy to understand.
Positioned within busy retail environments, the installation created a highly visible and participatory demonstration of renewable energy in action.
The Activation
Visitors of all ages stepped in throughout the day, often working together to activate all three renewable elements at once.
Families returned repeatedly to generate enough power to run each system simultaneously, turning the installation into a shared moment of collaboration within the shopping environment.
The simple physical interaction encouraged conversation about how energy is generated and used in everyday spaces.
The Outcome
The installation formed part of the wider Westfield Good Festival programme designed to inspire visitors to adopt more sustainable behaviours and highlight positive environmental initiatives across retail and community partners.
By linking physical effort directly to motion, light and water, the project made renewable energy immediate, visible and memorable for thousands of visitors across both locations.